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Renovi Studios launches an immersive virtual gallery for the Intercontinental Hotel Group.

Renovi Studios has created an immersive virtual gallery to display 10 non-fungible tokens (NFTs) produced by British artist Claire Luxton in partnership with InterContinental Hotels & Resorts.

A joint first for IHG and Luxton, Renovi has brought motifs to life as animations in the virtual NFT gallery, allowing users to explore and read more about each artwork while moving through the space, offering a new way to experience the artwork for those who won’t be able to visit the installations in person.

Motifs include the blue and yellow macaw, representing the first InterContinental hotel in Belém, Brazil.

The NFTs have been designed to reflect the beauty of global travel using Luxton’s signature flora and fauna illustrations, and whose physical works are valued between £3,000-£5,000 per print.

Recipients will be granted ownership of an NFT featuring a one-of-10 custom Claire Luxton artwork, a one-night stay at the InterContinental Rome Ambasciatori Palace opening in 2023, and InterContinental ambassador status for one year with the benefits that entails.

Ownership of the NFT is permanent, allowing access to all NFT trading rights.

Trading of the NFT is locked for one year until the travel benefits expire, at which point it becomes a piece of collectable art.

As part of the project, Renovi Studios has worked in collaboration with PR and communications agency W Communications.

Adonis, our co-founder commented that: “The gallery only scratches the surface of what’s possible in the world of immersive creations and NFT technology, and my team and I are really eager to see what the future holds as this is just one of a number of exciting new projects we are working on in the hospitality sector.”

25 November 2022